November 23rd, 24th and 25th
fenac pavilion - new hamburg-rs
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Even in his 3rd. however, considering the figures for the 2-year period and the figures already achieved for 2018, on a historical average, taking into account also statistical data on turnover and the profiles of exhibitors and visitors - in this case, a highly qualified public with potential to buy - EMHS BRAZIL (Expo MOTOR HOME Show) assumes the status of the largest South American Caravan & Camping Sector Fair - RVs & Campers -, and is included in the international calendar of Events of these two segments.
It will take place from November 23 to 25 in the city of Novo Hamburgo (RS) - strategically chosen region because it concentrates most of the manufacturers - and having as a place FENAC that has an area of 30.000 m2 with air conditioning and with Bus and Train stations in front of its pavilions.
For this year, with the campaign slogan: "your dream is closer than you think," it is intended to demystify the traditional and historic impression that motor homes & similar are the privileges of the most fortunate, which does not correspond to reality, since there are models in the national market with affordable prices. They are produced almost artisanally and to the taste of the client, and may contain items of sophistication and comfort.
Another important point concerns the concept of family - also considered in strategic planning - because these vehicles have been used for recreation, tourism, leisure and adventure travel, uniting people and, at the same time, providing contact with nature - something so rare these days. However, there are few specialized and rare campsites with the necessary infrastructure (eg overnight).
By generating business, networking and sales opportunities, exposure has become the reference point for motor home manufacturers and suppliers of inputs for promotion, marketing and customer prospecting, so that several are scheduled to launch the news and launches for the date of the event - a fact that was evidenced in 2017.
In parallel, in an integrated way, there will be lectures and social activities, aiming at welcoming visitors - a characteristic of the various meetings of owners and future motor homes of the regionally promoted motor homes - and updating of technologies, products and services.
In an external area (FENAC parking) with capacity to receive 200 motor homes, trailers and tents will be realized the EXPOCAMPING with full infrastructure of support (light, water and toilets).
An estimated 10,000 people from Brazil and abroad are expected, in the latter case, from the expectation of SECOMs' support of the diplomatic missions in the dissemination. Emphasis should be placed on the collaboration of significant national entities representing, directly or indirectly, the automotive and transport markets in general.
The forecast for the number of exhibitors, in turn, revolves around 90 companies, since it will be allowed to participate with their own stands of manufacturers and suppliers of items of comfort and infrastructure, ie: result of sampling research along with visitors from 2017, such as:
mobile phone; parts, articles and accessories; heating, ventilation and cooling systems; trackers; eletronic security; access & internet connection; electronic products; hydraulic, pneumatic and sanitary installations; hygiene products & cleaning in general; drinks; food (pre-prepared, frozen, others); radio communications; pay-TV channels; power generators; furniture & utensils; trailers and couplings; GPS & car navigation; sound reinforcement; insurance; credit, financing and consortia; waste treatment; gas station networks and convenience.
Paulo Bruin | Senior Consultant in Event Management